Available courses
This is the leading professional Digital Marketing qualification currently being offered in Zimbabwe. Offering the program online has enable MAZ to widen its geographical coverage and attract students from countries like Zambia and the UK. The course is designed for individuals ready to expand their skills set in today’s internet driven market. It explores the several aspects of the new digital marketing environment and integrates them to current business operations.
Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
- Teacher: Delbert Chimbandi
- Teacher: Webster Maposa
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior.
Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!
Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. Market research allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service.
- Teacher: Eniaz MAZ
Website optimization is the process of using tools, advanced strategies, and experiments to improve the performance of your website, further drive more traffic, increase conversions, and grow revenue. One of the most critical aspects of website optimization is search engine optimization (SEO).
- Teacher: Delbert Chimbandi
- Teacher: Webster Maposa
- Teacher: Givemore Maz